Customer Loyalty: Open for Business

Marketing guru Todd Wright, of Threesides Marketing, shares his tips on rewarding customer loyalty and increasing sales at the Gathering Cafe in Bungendore. Todd provides his seven practical steps to building the loyalty effect, including designing a rewarding loyalty program, segmenting your clients and targeting rewards, engaging with event-based incentives, using loyalty for insights, building loyalty feedback loops, acquiring and promoting, and measuring success.